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The price of Feitian Moutai falling to 1499 RMB per bottle has sparked widespread discussion. With the "Double 11" shopping festival approaching, e-commerce platforms like Pinduoduo have slashed prices for the 500ml 53% vol Feitian Moutai through subsidies and promotions, bringing the final price down to the official suggested retail price of 1499 RMB, or even 1299 RMB on some platforms.

 Analysts point to unique inventory dynamics: distributors hold limited stock, while channel suppliers, speculators, and private collectors possess significant inventory. When expectations for price appreciation diminish, this stock becomes a source of supply for discounted online sales. While a modest price drop can reshape consumer price expectations and pressure offline channels—where retail prices remain around 1700-1800 RMB—it highlights the tension across different sales channels.

 Is this price trend a proactive corporate strategy or a passive response to market forces? Experts suggest the price decline is likely inevitable, driven by a weaker baijiu market, uncertain internal policies following leadership changes, and a sluggish consumer environment for premium goods. Predictions indicate prices may fall below 1499 RMB in November, potentially rebounding around the 2026 New Year and Spring Festival, though the 1499 RMB price point remains vulnerable if demand doesn't recover.

 Moutai's pricing reflects fundamental market laws: value, supply and demand, and competition. As an industry leader, any significant shift in Moutai's pricing strategy would impact the entire sector. The company faces a challenging balancing act between price stability, sales growth, and profitability.

 Ultimately, while speculators may fear lower prices, genuine consumers welcome more accessible pricing. This adjustment period could mark a shift for the industry—from brand-centric approaches towards greater focus on product quality, consumer needs, and sustainable practices. As one industry leader noted, this is an opportunity for the sector to realign with market demands and pursue high-quality development.